Here at Royal Intent, we have been discussing various ways the Royals could improve ticket sales by offering fans discounts for tickets which we feel are too expensive and thus hurt ticket sales, particularly those in the upper deck where a View Level Infield ticket is $18 at the gate.
One thing the Royals did back in 2002 and 2003 was offer coupons inside 24-can Pepsi cubes which were $3 off any ticket. The Royals have offered a similar promotion this year -- properly marked Pepsi cans are good for Buy 1 Get 1 ticket to any Monda-Thursday non-premium game to any seat in the upper deck! Fans can bring the cans to the gate and avoid the silly online processing fees, or buy oneline at royals.com/pepsi.
This is EXACTLY what the Royals should be doing and is a wonderful promotion. Fans don't have to buy 5 games or 10 games, or buy online -- they just bring the can to the gate and get two for the price of one.
For a seat in View Box, that amounts to being $10/ticket, which is $2 less than they were in 2003, about where they should be for Monday-Thursday games.
Hats off to the Royals for this promotion -- we hope they continue it next year!
